We have done the research for you. Here are the 6 types of buyers:

First Home Buyers

First home buyers are brilliant to work with as they are governed by budget not features.

• Renovators
• Anxious to get out of the family home
• Motivated by price and easily swayed

The Family Buyer

The family buyer makes up an enormous part of the real estate market.

• Make practical decisions
• Forego fashion for space
• Locate near schools, transport etc

Investors

Investors are an increasing part of the property market who feel insecure with shares.

• Looking for a bargain
• Interested primarily in financial return
• Unemotional (unless one of a partnership believes they could live there one day).

Prestige Buyer

A prestige buyer can be a difficult client. Usually leaving a nice property (third home), they are looking to upgrade to the next stage of their life.

• Purchase an address circle / street – not the  property
• Their decision is based upon consensus / peer group

Life Crisis Buyer

Life crisis buyers are highly emotional and very sensitive to people who may take advantage of their situation.

• Financially troubled
• Divorced
• Looking for a lifeboat to save them from the storm
• Need direction and end up taking advice from too many people
• Wanting options and crying out for guidance

Final Home Buyer

Final home buyers are usually very mature and calculating clients having specific needs and goals.

• Normally downsizing to maintain a lifestyle
• Requiring a home with low maintenance
• Anxious for a property where they can lock the door, leave for a holiday and not worry.
• Usually focused on location, and will forego quality for convenience
• Seeking a place the family will enjoy visiting